World Wildlife Fund -Some interesting facts-
World Wildlife Fund, Inc. (WWF) is a U.S. non-profit organization.
It began as a small group of concerned and committed naturalists and has grown to become one of the largest and most respected independent conservation organizations globally, supported by some five million people.
Over the years, WWF's focus has evolved into an ambitious strategy to preserve biodiversity, maintain crucial ecosystems, support local communities and achieve sustainable development across the planet.
Rather than supporting one-off projects, it carries out conservation efforts for entire biomes, as well as for species throughout their entire distribution. To this end, it increased its synergies with governments and international environmental treaties.
Its results are the product of collaboration between scientists, national park and protected area managers, local communities, businesses, governments and, of course, partners and donors.
His theory of change focuses on achieving species and landscape conservation impacts and includes context and stakeholder analysis, establishing realistic timelines, monitoring processes, setting indicators, and seeking long-term change.
Among the sections of its page are: "Our work", "News", "Publications", "Blog of the day", etc.
Summary of selected articles (to view the article in its original site, click on the title).
Connecting the dots: the socioeconomic impact of jaguar habits in Latin America.
The jaguar, symbol of Latin America's valuable natural heritage, is facing a decisive moment. It represents not only the beauty of the continent's ecosystems, but also their vulnerability. As a top predator, it plays a fundamental role in maintaining the ecological balance in vast and diverse habitats; however, it faces increasing threats due to the loss, degradation and fragmentation of its habitat, conflicts with humans and the trafficking of its parts. Now is the time to act, not only to conserve it, but also to protect the invaluable ecosystems it inhabits, which sustain human well-being and reinforce the economic resilience of millions of people in Latin America.
Guide to promoting pro-environmental behavior
The aim of this compilation of experiences is to provide tools for those interested in how to carry out interventions aimed at transforming behaviors that cause damage to the natural world, the basis of our well-being. This proposal is based on experience, lessons learned, professional knowledge and theoretical sources (see chapter 6, “Further reading”). Behavioral change, together with communication and education, are at the core of this strategy, which was applied in Communication for Change in Mexico, a country recognized as mega-diverse and which, according to the World Bank ranking, is among the top fifteen economies in the world and the second in Latin America.
Guide: Tackling problematic and avoidable plastics in Mexico
The article presents a guide developed by WWF Mexico and WRAP to address problematic and avoidable plastics in Mexico. This guide is the result of technical analysis and discussions between experts and companies, and ten problematic plastics were identified as having a high probability of leaking into the environment, containing hazardous chemicals and being difficult to reuse, recycle or compost. These plastics include microplastics, disposable straws, opaque PET, oxo-degradable additives, PVC labels, PVC in films, high-impact polystyrene, expanded polystyrene, single-use bags and unnecessary over-packaging. The guide also offers strategies for tackling these plastics, such as their elimination or substitution, encouraging reuse, product redesign and improving recycling processes, as well as possible political interventions. In addition, success stories in other countries are mentioned.
Solving the great food puzzle: Mexico chapter.
The document is part of a global study that analyzes how to transform food systems to make them more sustainable. The study identifies 20 levers of transformation that can have a major impact on Mexico's food system. Among the main actions proposed are the management of natural resources, governance and institutions, education and knowledge, technology, trade and finance. Mexican experts highlight the importance of supporting small producers and promoting healthy and local diets as fundamental drivers of change.
ABC of the Kunming-Montreal global biodiversity framework
The Global Biodiversity Framework is a roadmap for halting and reversing the loss of biodiversity by 2030, with a vision for 2050. The document includes 23 targets grouped into four main goals, and requires countries that are signatories to the Convention on Biological Diversity (CBD) to make progress towards their fulfillment. Among the proposed actions are the expansion of protected areas, strategies to mobilize financial resources, eliminate harmful incentives and protect biodiversity.
Promoting corporate climate leadership
The report highlights the alarming loss of biodiversity over the last 50 years. According to the Living Planet Index (LPI), the average size of wildlife populations has declined by 73% between 1970 and 2020. Populations of freshwater species have suffered the greatest decline, falling by 85%. Habitat degradation and loss, driven primarily by our food system, is the most reported threat, followed by overexploitation, invasive species and disease. Climate change and pollution are also significant threats. The report highlights the need for urgent transformation in the food, energy and financial systems to halt and reverse this loss.
Living Planet Report 2024
The atlas highlights the value of biodiversity in Mexico's food and cultural identity. The document emphasizes that food production is the main cause of biodiversity loss and contributes significantly to greenhouse gas emissions. The atlas presents 15 endemic ingredients such as ayocotes, ibes, pumpkins, cuitlacoches chili peppers, guacamote, jícamas, chayotes, mesquites, nopales, verdolagas, amaranth, chapulines de la milpa, chia and spirulina. These ingredients have a low environmental impact and high nutritional value. The project is a collaboration between WWF, Knorr, universities, traditional cooks and chefs, and seeks to encourage the use of these ingredients to promote sustainable agriculture and healthy eating. In addition, the atlas includes recipes and practices that combine tradition and culinary innovation.
Mexico 2050: Together for zero net emissions.
A guide to strategies for reducing greenhouse gas emissions and moving towards zero net emissions by 2050 is presented. The guide was developed by the Alliance for Climate Action in Mexico (ACA), a coalition of climate leaders including businesses, governments, universities and civil society organizations. The article highlights the need for a profound transformation in organizations and cities to achieve this goal. The ACAs in Mexico have made a commitment to halve their emissions by 2030 as a first step towards zero net emissions by 2050.
How can we live in a sustainable and responsible way?
As a response to our environmental impact, they offer several practical tips for living more sustainably and responsibly. Some recommendations include: 1) Select local products. 2) Buying food and products that have not traveled long distances reduces the carbon footprint. 3) Reduce the use of plastic: opt for products without plastic packaging and carry reusable bags. 4) Choose organic products: prefer items made with recycled and organic materials. 5) Repair before replacing: fix objects instead of throwing them away and donate or sell what is no longer used. 6) Use sustainable transportation: walk, use public transportation or bicycle instead of driving. 7) Use water and electricity efficiently: turn off lights and electrical appliances when not in use and use energy-saving lighting. 8) Recycle, reduce and reuse: separate waste and look for ways to reuse objects. // The article emphasizes that small actions can have a big impact on protecting the planet.
Promoting corporate climate leadership
The importance of the private sector in the fight against climate change is being emphasized, as it is responsible for more than a third of global greenhouse gas emissions. The Science Based Targets initiative (SBTi), led by WWF together with other organizations, seeks to help companies set science-based emission reduction targets. In Mexico, the SBT consortium includes WRI Mexico, WWF Mexico, Global Compact Mexico, CDP LATAM and South Pole, with the support of the Mexico-UK PACT program. The article highlights that, although there is significant growth in the participation of companies, small and medium-sized enterprises (SMEs) have yet to be included. It offers recommendations to increase climate ambition in the Mexican private sector, using the SBTi as a reference and promoting public-private collaboration.